Cati/Cawi
CATI as an optimal tool of structured system for data collection by telephone that speeds up the collection and editing of micro data and permits the interviewer to educate the respondents on the importance of timely and accurate data. The software can customize the flow of the questionnaire based on the answers provided. Identifying the relevant person plays a crucial role in the success of any market research study. Our Phone-to-Web or CAWI (Computer Aided Web Interviews) methodology aims at filtering databases, screening respondents and recruiting the right people for respective studies.
How we Conduct:
- Understand objective around which the study revolves.
- Understanding the Questionnaire and developing a strategy to reach out to the target effectively
- Devising a feasible plan of action, evaluating timelines and commence fieldwork according to plan.
- Appointing a dedicated project manager and point of contact with whom client can communicate in a smooth manner.
- Internal Quality checks daily bases to remove kinks if any and ensure quality data collection.
- Providing timely status updates and reports to provide an overview of the fieldwork. Final scrutiny of data by quality team.
- Delivery of data within 24 to 48 hours upon completion of project in the desired format like Excel, SPSS or ASCII
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