Face to face research
Face to Face or in-person research is methodology where in the interviewer meets the respondent in person and captures his or her responses via various methodologies, Pen Paper (PAPI), Computer Aided Personal Interview (CAPI) etc
This technique is widely used to understand social research, market research and business to business customer satisfaction surveys. Our team at Cogniva Insights is experienced in face-to-face techniques and strictly adhere to the MRS (Market Research Society) code of conduct whilst administering Face-to-Face interviews. We have an extensive network of skilled market research professionals across the globe to reach out to a wide network of people.
How we conduct:
- Identifying target and assessing the best location to intercept the target respondent.
- Recruitment via telephone call to set up appointment for door-to-door interviews.
- Sending representatives to follow up on appointments and capture their responses.
- In case of mall intercepts or central location tests, carrying out the required steps for set-up two days prior to fieldwork
- Translation of open-ended questions if required. Translation and proofreading done by native professionals.
- Transcripts within 24-36 hours.
- Report in PPT / Excel format, as desired.
