In Depth Interview
The consumer is also constantly challenged with environmental changes, lifestyle diseases and health disorders, for which researchers and companies require in-depth and detailed insights into the consumer’s mind.
In-Depth interviews for companies to better understand current and potential problems and offer effective solutions. In-Depth Interview is an effective methodology when the researcher wishes to explore topics that are highly sensitive or confidential in nature. In-Depth interviews are qualitative in nature and the questionnaire comprises of open-ended questions. This allows the respondent to express their thoughts in a freeflowing manner and share things which might not have been comprehensible using quantitative methodologies.
How we conduct:
- Developing a sampling strategy. Whose attitudes and beliefs matter to client’s research, and how to find the most suitable target respondent.
- Training our most experienced research analysts and briefing them about the objective of the study and discussing the questionnaire in detail
- Secondary research to get a better understanding of the topic to be researched so that the analysts are able to explore more to find hidden answers.
- Interviewing and recording the interview in audio format.
- Transcription of the interview
- Record observations and personal views and feelings while conducting the interview.
